Hyundai debuts the first Genesis luxury subbrand model – the G90 in South Korea EQ900-spec image

The first product from the newly launched premium brand Genesis, parented by South Korea’s Hyundai, is the G90 flagship sedan – the model has been officially introduced to the home audience in the form of the KDM-spec EQ900.

The automaker will retire the outgoing generation of the Equus and the model will be replaced by the first product of the entirely new brand Genesis – the G90. Looking upscale on the outside and inside, the G90/EQ900 features a long hood with swept-back headlights and a massive hexagonal grille with a chrome coating. There are numerous metallic accents all around the body and the multi-spoke alloys as well as vertical taillights complete the stylish package. Inside we can find numerous luxury options, from chocolate leather upholstery, wood trim to a rear-seat entertainment system complete with 9.2-inch tablets. The center console flows all the way back to the rear seats and the passengers can control their electrically-operated seats and other options and amenities. There’s also spectacular legroom since the wheelbase sits at a neat 124.4 inches (3160 mm). In terms of dimensions, the G90/EQ900 is 204.9 inches (5205 mm) long, 75.4 inches (1915 mm) wide, 58.8 inches (1495 mm) tall and weight can vary between a hefty 5,335 lbs (2,420 kg) and a massive 5,721 lbs (2,595 kg) – one final detail, the trunk capacity is not that spectacular, at 17.1 cu ft. (484 liters).

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The engine options include three units: a base 3.8-liter GDI, the midsize 3.3-liter T-GDI, and the flagship 5.0-liter GDI. The first option comes with 228 hp (170 kW) and (293 lb-ft) 397 Nm that will deliver a 0-62 mph (0-100 km/h) run of 6.9 seconds. The all new 3.3 turbo will render 268 hp (200 kW) and 377 lb-ft (510 Nm) and the full-size executive sedan will go down to 6.2 seconds for the classic sprint. The range-topping V8 option will make do with 308 hp (229 kW) and 384 lb-ft (520 Nm), good enough for a hasty 5.7 seconds. All power mills have been mated to an 8-speed automatic transmission with lock-up torque converter and will deliver the power as standard to the rear axle – with an optional H-TRAC AWD also present for interested parties.

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Genesis has added its first product also has a suspension combo packing a multi-link setup that makes use of high-performance dampers to deliver a comfortable and safe ride – and on top clients can opt for the extra Genesis Adaptive Control Suspension system. Inside the cabin we can also find an electronically-controlled driver’s seat adjustable in 22 ways and a premium Lexicon surround sound system mated to the front 12.3-inch infotainment system. Safety is also well covered, with Genesis offering a wide array of systems and functions: Smart High Beam Assist, Autonomous Emergency Braking, Pedestrian Detection, Active Blind Spot Detection, Driver Attention Alert, and a 360-degree Around View Monitor. In South Korea the EQ900 will go on sale early next year and the worldwide G90 reaching the United States, China, Russia, and select countries in the Middle East at a later date.