Hyundai Motor America and its dealers will launch the 2010 Hyundai Hope on Wheels tour today during Hyundai’s press conference at the New York International Auto Show.
With newly-named Hope on Wheels National Youth Ambassador Brianna Commerford, 12, standing by, Hyundai CEO John Krafcik will announce the 2010 tour, which will visit more than 40 children’s hospitals across the country. This year’s tour will donate $2.1 million to support childhood cancer research.
The first official hospital donation event of the year will take place later today as Hope on Wheels donates $125,000 to the Hope & Heroes program at NewYork-Presbyterian/Morgan Stanley Children’s Hospital.
This year, Dr. Jennifer Levine and Dr. Julia Glade Bender have been selected to receive the donation, which will support their research. Children receiving treatment at the hospital and their families will join Brianna and New York area Hyundai dealers for a special Handprint Ceremony at the Hyundai booth.
The children will place their handprints in colorful paint on the 2010 Hyundai Santa Fe, the official vehicle of the Hope on Wheels Tour, to commemorate their brave battles with childhood cancer.