The new generation of the Hyundai Genesis will benefit from the all-wheel drive technology and will hit the market in 2014.
“We do have a plan to fix that (the lack of an AWD for the Genesis) with the next major model change”, said the Hyundai Motor America president and CEO, John Krafcik.
Being considered a low-key alternative to the big-name German manufacturers like BMW or Mercedes, the Hyundai Genesis is a “near-luxury” model for automotive analysts.
The all-wheel drive technology is playing a major role in competing with the top players in the luxury market, as 29 percent of the BMW 3-Series in the US auto market, 38 percent of the 5-Series and 31 percent of the 7-Series benefit from the AWD.
While the 2014 model will get the all-wheel drive technology, the 2012 one will be powered by a 5.0 liter V8 engine, delivering 429 horsepower.
The AWD technology is just one of the many upgrades needed for the Genesis in order to compete with German car manufacturers and become a more respected player in the luxury segment.