Hyundai hires another designer from Bentley image

The South Korean automaker said it has stolen one of Bentley’s designers to work for the Hyundai’s Genesis premium division.

Hyundai Group, the world’s fifth-largest automaker alongside its sister company Kia, is really trying to step in front of the automotive world, especially through its Genesis premium division. The company have already recruited Luc Donckerwolke last year, the former Volkswagen Group stylist who was in charge of Bentley, as global head of design. And now, the South Korean giant has convinced Lee Sang-yup, Bentley’s head of exterior and advanced design, to come on board as vice president responsible for the company’s designs of its Genesis models, reporting directly to Donckerwolke.

“Lee will help enhance the design competitiveness of both the Hyundai and Genesis brands with his abundant experience in designing high-end luxury vehicles,” Hyundai said in its statement. He will also be in charge of overall design of Hyundai Motor and Genesis brand cars, including internal and external design, color, and material.

Lee have started to work in this field at Porsche in 1998, joined General Motors in the following year, where it became lead designer in 2002, and he emerged as chief of Bentley’s exterior design ten years later. He played a major role in shaping the Chevrolet Corvette, Stingray and Camaro, while he was also behind Bentley’s Bentayga SUV, Flying Spur or Continental GT.

Via Reuters