Hyundai plans to launch a pickup in the US and currently studying what truck size would be the best for this market.
“We do not have a pickup truck. Other than that, we cover almost every segment,” said Lee In-cheol, vice president in charge of international sales. “We are studying that one very hard — what kind of pickup truck we should produce, if we have to. Is it a big-size pickup truck like in the United States or a small kind of pickup truck?”
Although Hyundai has no plans to manufacture a pickup, dealers in the US and other markets are asking for one. The automaker offered no timeline for a decision and said it doesn’t know which market will be the first one to get a Hyundai pickup.
Over the years Hyundai has managed to change its reputation from that of a cheap, low-quality brand into a global automaker known for its smart design and quality products. Even if the automaker has extended into new segments such as crossover, it still does not have a pickup.
“We are doing a good job in recent years without a pickup truck,” Lee said of Hyundai’s sales. “A pickup truck is important, but it’s not a big priority for our company. But we have to consider how to respond. It is under study.”