Hyundai Motors has reached a new milestone in Europe: 6 million vehicles sold here since 1977 when the automaker started sales in the region.
After 19 years in the European market Hyundai managed to sell 1 million vehicles, but it took only 2 years to sell the last million cars and reach a new milestone: 6 million vehicles sold to its European customers. The automaker managed to progressively increase its sales momentum in Europe, keeping pace with rising demand for its line-up of vehicles.
Hyundai has also made massive investments in the local infrastructure, part of its strategic plan to manufacture vehicles especially for the needs of the European customer. The automaker has made investments of more than 3 billion euro in its R&D, manufacturing and motor sport facilities.
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Almost 95% of the Hyundai vehicles sold in Europe are designed at the European Technical Centre in Rüsselsheim, Germany and 90% of them are built at the two production plants in the Czech Republic and Turkey. The Czech plant manufactures 300,000 vehicles annually, while the plant in Turkey builds 200,000 units annually.
Allan Rushforth, Senior Vice President and COO at Hyundai Motor Europe, commented: “Europeis one of the most demanding car markets in the world: it’s a strategic focus for Hyundai and an essential component of our global success, which is why we will continue to invest in the region.
In 2014, we are making qualitative enhancements in a number of areas, helping the company grow organically rather than pursuing market share gains at any cost.”