Hyundai recalls the 2015 Genesis to change its tires image

Some 2015 Genesis models are being recalled by Hyundai Motor America, as the automaker has uncovered some problems with the tires.

If you own a 2015 Hyundai Genesis sedan manufactured from March 3, 2014 to February 9, 2015, then is time for an unscheduled tire pit-stop. These models seem to be fitted with some faulty Hankook Ventus S1 noble2 rubbers as original equipment. Hyundai Motor America says it is likely the affected tires may develop cracks in the tire sidewall, resulting in a loss of air. Or worse, the cracks could lead to a rupture during use, causing the driver to lose control of the car, increasing the risk of an accident. The recall campaign targets some 11,142 units, with no injuries or deaths being reported so far. Hyundai says it will notify owners about the issue, and dealers will replace the factory tires with tires of another brand, free of charge. The recall is expected to begin on February 19, 2016. Owners may also contact Hyundai customer service at 1-855-671-3059 in advance for additional information. Hyundai’s number for this recall is 138.

While drivers are in their pit-stop, they can also ask for some info about the new direction the Genesis division is heading to, as the South Korean carmaker has transformed the brand into a luxury one. This move is the first distinct effort by the Hyundai group to trample on the luxury territory owned by German, American and Japanese brands. The new Genesis premium brand has just officially debuted with its first ever model – the G90 – in the United States during the North American International Auto Show.