No doubt you’ve heard a lot over the past several months about how Ford is bucking the global economic downturn and finding ways to succeed. It may surprise you then to learn that Hyundai (including its Kia brand) has succeeded in selling more cars in the first half of 2009 than Ford, which makes Kia the world’s fourth largest automaker.
By ousting Ford from the fourth spot, Kia now ranks below Volkswagen, with Toyota in first place and General Motors in second.
In the first half of 2009 Hyundai moved 2,153,000 units; 8,000 more units than Ford. World-wide, Ford’s sales for the first half of 2009 have plummeted 30.6 percent.
For all of last year, Hyundai sold roughly one million fewer vehicles than Ford.
Just 10 years ago the combined sales of Hyundai and Kia still only landed the automaker in 11th place. In recent years, however, Hyundai has vastly improved its image with vehicles like the Genesis and Genesis Coupe, while models like the Kia ceed (shown above as the No 3 concept), are aimed at expanding the Kia brand at the lower end of the marketplace.