Famous equally for land speed records for production cars and the reported losses brought to parent VW AG, here the Bugatti Veyron makes up with the level of prestige.
This prestige for VW AG is easily equal or higher than what Audi, thumb Porsche, here Lamborghini and Bentley bring together, and it’s also bestowed on the supercar’s owner (in most cases, that is). While an uninitiated might think the Bentley and Bugatti marquees might rival each other, the truth is widely different.
“The clientele between Bentley and Bugatti is remarkably different,” says Wolfgang Dürheimer, which is CEO of both brands. “The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht.”
We could allow the benefit of the doubt here, as we imagine there’s a slight exaggeration involved (we thought about three boats and one airplane, not necessarily a jet), but it puts things into perspective. The 450 run of the limited series model is for the one percent of the one percent of buyers of Bentley cars.
Fortunately for those who didn’t have time to churn out $1.85 million to get a Veyron, the VW Group has decided it would bring a successor – escaping the latest round of cuts cutting at the company. Reports even say the company is toying around with three different prototypes, at least one of them hybrid.