‘Imported from Detroit’ commercial unveils Chrysler’s new 8-speed auto transmission image

The Chrysler brand is touting its new eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300.

The new commercial continues the “Imported from Detroit” message and is filmed throughout Detroit and its neighboring cities and is comprised of local residents.

The new 60-second commercial titled, “If You’re Gonna,” began airing on Friday, Sept. 16 on national and cable networks.

“The 2012 Chrysler 300 offers consumers a fuel-efficient and luxurious vehicle at an extraordinary
value without compromising size or amenities,” said Saad Chehab, President and CEO – Chrysler
Brand, Chrysler Group LLC.

Chehab said the new commercial is meant to feature area’s people and promote the automaker’s new eight-speed transmission available for 2012 Chrysler 300 and Dodge Charger models.

“The combination of our award-winning V-6 Pentastar engine, the new eight-speed transmission and world-class interior appointments takes the domestic luxury sedan to a new level that only can be found at Chrysler.”

The new 845RE transmission is manufactured by German transmission specialist ZF. It will be similar to eight-speed transmissions developed by ZF for a variety of Audi, BMW, Bentley, Range Rover and Rolls-Royce models.