India: Audi targets 50% growth in 2011 image

The german premium automaker, Audi India aims to sell at least 4,500 cars this year as against 3,003 cars sold in the calendar year of 2010.  The company’s aim is to reach the slot in another four years by pushing behind BMW and Mercedes Benz.

“We are close behind competition. Sometimes you wait for them to make a mistake and overtake them,” Michael Perschke, head, Audi India, said. “You will hear a lot more about Audi this year.”

By investing around € 11.6 billion between 2011 and 2015, primarily in people, new products and technologies, as well as in upgrading its sites and expanding its network, Audi is investing in the future.
In India Audi sold 3000 units making a rise of 81% in sales, which enabled its position as the fastest growing luxury brand in domestic market.

For 2011, Audi India will continue to expand its product lineup with the new Audi A8 L which will be followed by the Audi A7 and new Audi A6 later in the year to sustain the tremendous growth momentum. Audi India is planning at least a growth of 50% in 2011.