India: Ford sales up 40 percent year-to-date image

The Indian subsidiary of American automaker Ford, on Thursday reported an increase of nine percent in its sales for August, including exports at 8,914 units as against 8,172 units sold in the like period of last year.

Ford sold 80,332 wholesale and export vehicles from January to August 2011, compared to 57,303 units sold during the same period last year.

“Despite increasing competition and slower industry growth rates, consumers continue to choose the innovative, fuel-efficient, cost-effective vehicles Ford India offers. As part of our aggressive expansion in India and our long term commitment here, we will continue to develop, build and sell more and more vehicles in India that people want and value,” said Michael Boneham, president and managing director, Ford India.

“We are extremely proud of continuing the positive momentum for our overall performance, and with support from newer vehicles such as the All-New Ford Fiesta, and continued strong demand for the Ford Figo, we are confident this trend will continue for the rest of this year.”

On the same time, the automaker has started developing a global small car to be manufactured at its new Sanand facility, people with knowledge of the development told ET.

Ford’s new small car, which will take on the likes of Maruti Suzuki A Star and Hyundai i10, will be the cheapest yet from the US auto major’s stable.

The automaker is planning to adjust its vehicle production and its product mix to better handle the sudden slowdown in demand for petrol cars in the Indian market.
Its diesel vehicle production is facing a component supply shortage which has restricted Ford India’s plans of ramping up production of diesel cars to meet the surge in demand.