India’s Mahindra conquers the US metro Detroit image

Mahindra & Mahindra, the Indian manufacturing conglomerate with implications in the automotive and motorbike industry, has set up its US expansion by opening an engineering center and a manufacturing plant near Detroit.

Mahindra USA Inc. owned by Mahindra & Mahindra, a Mumbai, India-based $16.7 billion multinational group that has 180,000 people employed in over 100 countries. The US unit has been set up to research advancements into Mahindra’s global expansion into automotive markets.

For now, the company chose Troy, Michigan to build a new research and development center for more than 100 engineers, technicians and support staff.

“Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state to create industry leading initiatives for the United States,” said Anand Mahindra, chairman, Mahindra Group.

The Indian company also intends to locally produce electric motor bikes, called the Mahindra GenZe, to be built in a new facility center in Ann Arbor, Michigan.

“The North American Technical Center and GenZe represent important disruptive product incubators for the Mahindra Group,” Mahindra said. “Constant innovation focused on improving the lives of our consumers, employees and the communities they impact is at the core of Mahindra’s ‘Rise’ philosophy and we are delighted to see this come to fruition in the United States.”

In total, the investment reaches $4 million, and represents a new attempt from the Indian group to explore the US automotive industry, after – although it still sells tractors – it’s failed attempt to introduce small pickup trucks, which failed to meet basic US pollution regulations.