IndyCar: blu eCigs to sponsor Conway for Long Beach race image

Electronic cigarette brand blu eCigs will be the primary sponsor of the No. 17 Rahal Letterman Lanigan Racing Indy car which will be driven by Mike Conway at the Toyota Grand Prix of Long Beach.

In addition, blu eCigs will be an associate sponsor of the team’s No. 15 Indy car driven by Graham Rahal for the full 2013 season.

“We’re excited to be breaking into IndyCar racing with Rahal Letterman Lanigan Racing, an iconic organization which has a deep championship legacy in the sport,” said Jason Healy, president of blu eCigs. Founded in 2009, blu eCigs was acquired by Lorillard in April 2012.

“We are excited to welcome blu eCigs as a partner throughout the 2013 IndyCar season and especially as primary sponsor for our No. 17 car at the Toyota Grand Prix of Long Beach race event,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.

“Indy car racing is a sport that prides itself on innovative designs and superior performance and we feel blu eCigs is a great fit for the sport and our team,” Rahal added.