Infiniti latest automaker to switch to electrification, marked for 2021 image

Hot on the heels of the ongoing North American International Auto Show Q Inspiration concept debut in Detroit, the Japanese premium automaker also made a corporate announcement during the event.

While emphasizing the Q Inspiration concept shown in Detroit is the way to go forward for the automaker’s design plans in the near future, as “customers can expect beautifully designed vehicles like the Q Inspiration”, the company also announced the fans should expect “a whole new level of electrified driving performance as an evolution of Infiniti’s current powertrains.” That means a healthy mix of “pure electric vehicles (EV) and e-POWER” models. This means the carmaker will “introduce new vehicles with electrified powertrains from 2021,” according to Nissan Chief Executive Officer Hiroto Saikawa, commenting during the Automotive News World Congress also taking place in Detroit.

The brand’s proprietary e-POWER technology is actually a hybrid range extender, featuring “a small gasoline engine that charges a high-output battery, eliminating the need for an external charging source and providing the convenience of refueling with gasoline while offering the same driving experience as a pure EV.” More so, the company has announced their first dedicated full EV model is to be expected also in 2021. With the new strategy in place that year, Infiniti also expects moving forward to deliver more than half of its global quota in the form of electrified models by 2025.