/ Industry, Infiniti, News / Infiniti looks to a “Latin” future

Infiniti looks to a “Latin” future

Linked In Share
Infiniti looks to a “Latin” future

Nissan’s premium brand, which was first leveraged as a division that would tap into US premium segment demand is now expanding globally, with the new Infiniti design language aimed to be less Japanese and more passionately “Latin”.

The brand is aiming to assert itself as a global premium brand, after it was established on the US market 25 years ago, struggling to move past its inherent Japanese roots into a highly competitive worldwide luxury segment. The road is long though, as the brand’s sales in 2013 totaled around 180,000 cars – only around 10% of what German rivals – like Audi – made in the same time.

The brand’s boss, Johan de Nysschen, a former Audi executive from South Africa says that Infiniti aims to rival the “cold and clinical” German offerings with a “Latin, very Latin,” stance, aiming for Infiniti to be “a seductive provocateur … to attract people, seduce, be emotional.”

“It will take a terrific amount of time and money to achieve any measure of success. The dominance of the German luxury brands says clearly that success is a result of cumulative efforts over a long period of time. You’d have to do great cars again and again and again. That might be for 10, 15, 20 years,” he adds.

Just like any other premium brand, Infiniti aims to attract the wealthy Chinese buyers, as the country comfortably sits a top the global automotive market, with the premium sector poised to continuously grow over the next years.

Nissan’s luxury marque should grow its sales to 500,000 units over the next 4-5 years, according to De Nysschen, with around 100,000 units reaching Chinese shores, a great improvement over last fiscal year’s 21,000 deliveries in China.

Via Reuters

by Aurel Niculescu (my Google+) - Monday, May 26th, 2014 - filed under Industry, Infiniti, News. Image credit: .
Linked In Share
Related Articles
china global growth presence sales


Discuss: Infiniti looks to a “Latin” future

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Caterham most likely to lodge Fric protest – report
Caterham most likely to lodge Fric protest – reportJul.15 (GMM/Inautonews.com) The word on everyone's lips ahead of the German grand prix weekend is 'Fric'. In the days before ...
Mercedes can win every remaining race in 2014 – Vettel
Mercedes can win every remaining race in 2014 – VettelJul.15 (GMM/Inautonews.com) Sebastian Vettel has admitted Red Bull will not be able to catch up with Mercedes in 2014. Mere ...
Ecclestone says Gribkowsky payment an ‘insurance policy’
Ecclestone says Gribkowsky payment an ‘insurance policy’Jul.15 (GMM/Inautonews.com) Bernie Ecclestone on Tuesday told his corruption trial in Munich that he made a $44 million payment ...
Porsche Exclusive creates the 911 Turbo S GB Edition for the United Kingdom
Porsche Exclusive creates the 911 Turbo S GB Edition for the United KingdomPorsche Exclusive has officially pulled the wraps off a special edition of the 911 Turbo S, the GB Edition, which will be ...
Next-gen Volkswagen Touran spied
Next-gen Volkswagen Touran spiedA new generation of the Volkswagen Touran has been recently caught on camera, by our spy photographers, while it was being ...
2015 Mercedes-Benz C-Class Estate – new images released
2015 Mercedes-Benz C-Class Estate – new images releasedNew images with the 2015 Mercedes-Benz C-Class Estate have been recently released by the German based automaker. The 2015 ...
2015 Ford Galaxy gets spied once more
2015 Ford Galaxy gets spied once moreNew spy photos with the 2015 Ford Galaxy have been provided by our photographers as the test mule in question has been caught on ...
UK – Skoda Octavia Scout to cost GBP25,315
UK – Skoda Octavia Scout to cost GBP25,315The new Skoda Octavia Scout will be arriving on the UK auto market this autumn and prices for the model will be set from 25,315 ...
Experts race to protect our future cars from hackers
Experts race to protect our future cars from hackersThe automotive industry is all about car-to-car communication, mobile Internet access and even self-driving technology today. ...
Recall roundup: 2015 Hyundai Sonata
Recall roundup: 2015 Hyundai SonataHyundai has recently issued a recall for the recently unveiled 2015 Sonata because of a problem with the wiring harness. The ...
Maserati seen as Fiat’s main driver of growth
Maserati seen as Fiat’s main driver of growthThe newly merged Fiat Chrysler Automobiles presented – not long ago – a very ambitious five-years business plan that called ...
UK – Mercedes-Benz S65 AMG Coupe will cost GBP183,065
UK – Mercedes-Benz S65 AMG Coupe will cost GBP183,065The recently unveiled Mercedes-Benz S65 AMG Coupe, the top of the line version of the new S-Class Coupe, will be priced from ...
Toyota Land Cruiser Altitude Special Edition introduced in Australia
Toyota Land Cruiser Altitude Special Edition introduced in AustraliaToyota has recently introduced a new special edition of the Land Cruiser, named the Altitude, in Australia, where the model in ...
Battery electrics fight fuel cells and hybrids take the crown
Battery electrics fight fuel cells and hybrids take the crownThe automotive experts and company executives have always envisioned the hybrid cars as an intermediate, but necessary step ...
Recall roundup: 100,000 Ford vehicles for several problems
Recall roundup: 100,000 Ford vehicles for several problemsFord has officially announced a recall affecting more than 100,000 vehicles because of two issues found with the passenger side ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Porsche 911 Turbo S GB Edition 1
Spied VW Touran 01
Mercedes-Benz C-Klasse (S 205) 2014
Spied Ford Galaxy 01
toyota land cruiser altitude 2
volkswagen passat shooting brake 1
– BMW X1 Exclusive Sport 1
2015 range rover 1
Spied Mercedes ML Coupé 01
Spied Mercedes GL Facelift 01
Spied Jaguar XE 01
Spied Chevrolet Captiva Facelift 01

More automotive from inautonews
Porsche Exclusive has officially pulled the wraps off a special edition of the 911 Turbo S, the GB Edition, which will be available exclusively in the United Kingdom. Porsche enthusiasts now have the opportunity of ordering a new special edition of the 911 Turbo S, which will be sold exclusively ...
read more
Inautonews Editors Section
F1: Silverstone 2014, British Grand Prix preview
F1: Silverstone 2014, British Grand Prix preview"The key to a quick lap around Silverstone is a car that remains stable during direction changes, and one that is aerodynamically stable, because ...
What happened to Mitsubishi?
What happened to Mitsubishi?Mitsubishi Motors Corporation (MMC) used to be one of the biggest carmakers out there with models copied out eventually by the competition but it ...
F1: 2014 Austrian GP review
F1: 2014 Austrian GP reviewNico Rosberg's victory was a cold shower for many, despite the fact that Mercedes needed to work harder than at any other race this year. Some fans ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: 2015 Hyundai SonataHyundai has recently issued a recall for the recently unveiled 2015 Sonata because of a problem ... Recall roundup: 100,000 Ford vehicles for several problemsFord has officially announced a recall affecting more than 100,000 vehicles because of two issues ...
Safety Section