Infiniti Names Fintan Knight to Head Europe image

Infiniti named executive Fintan Knight to be the head of the luxury brand in Europe.

“The addition of Fintan Knight is a key ingredient that further strengthens the Infiniti leadership team,” Infiniti President Johan de Nysschen. “His proven track record in premium automotive brand management will be a tremendous asset as we reach out to new customers as part of Infiniti’s global growth plan.”

In July, Infiniti President Johan de Nysschen left his job as head of Audi of America to join Nissan’s luxury brand. In September, De Nysschen said that Infiniti will need more time to reach the goal set by CEO Carlos Ghosn, but the target is achievable. According to JATO Dynamics, Nissan CEO Carlos Ghosn has set a target for its Infiniti brand to increase annual sales in Europe to 100,000 units by 2016 from 12,265 units in 2012. He also wants the automaker to triple global sales to 500,000 units by 2016 from 155,000 units in 2012.

Knight, who will take his job on April 1st, is the successor of Bernard Loire, who was named managing director of Nissan Italy. Knight left VW’s Lamborghini, after four years as commercial director and board member in charge sales, marketing and aftersales.