Infiniti Names New Head of European Markets, to Rapidly Expand in This Region image

Infiniti has named former Mazda executive Christian Blank its new director for European markets, as the company plans to boost sales in this market.

Christian Blank’s responsibility will be to expand Infiniti’s presence in this region and also increase its dealers’ performance. Infiniti plans to open 45 new retail outlets in Germany, three in Austria, five in Switzerland and three in Poland by 2016, part of its growth strategy.

Also part of its plan to boost sales in Europe, Infiniti will introduce in 2015 a premium compact car, called Q30 and based on the Etherea concept, which was unveiled at the 2011 Geneva auto show. The automaker said it will manufacture 60,000 Q30 units annually for global markets at Nissan’s Sunderland plant in England.

Infiniti aims other regions too, not only Europe, as in 2012 the company moved its headquarters to Hong Kong from Japan as it plans to begin manufacturing vehicles in China in the third quarter of 2014 and add new models to increase global sales this year by 10% to 200,000 units, according to President Johan de Nysschen.

Also last year Infiniti entered Singapore, Chile, Dominican Republic, South Africa and Australia, and from the third quarter of 2014 Brazilian customers will be able to buy vehicles from the two Infiniti Centers in Sao Paulo and Rio de Janeiro.