Recently Infiniti opened in Beijing its first global Flagship Plus Store.
The ceremony was attended by Mr. Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co. Ltd. and Infiniti, Mr. Allen Lu, Managing Director of Infiniti Business Unit, and other dignitaries and guests. Infiniti is the first car brand that opened a global benchmark store in China and now with the new global Flagship Plus Store it demonstrates its commitment to this country.
“Infiniti’s choice of China as the launch-pad for the benchmark Flagship Plus Store demonstrates our global development strategy which puts China at the very core. The conceptual design of the Flagship Plus Store embodies state-of-the-art architecture and materials with attentive Infiniti hospitality in a luxurious atmosphere that will boost Infiniti brand awareness and our service standards,” said Mr. Shiro Nakamura.
The store is located in the Chaoyang District of Beijing and offers its customers a one-stop shopping experience, delivering the brand’s essence and culture. The store features a stylish and modern design, with high-grade materials such as wood, glass, stone and steel blending perfectly. The vehicle display area was designed in a gallery style offering uniqueness and originality.