Infiniti announced its plans to sell its vehicles in Brazil beginning with 2014.
As Infiniti plans to rapidly expand across the globe, this year the automaker entered Singapore, Chile, Dominican Republic, South Africa and Australia, the automaker’s next target being Brazil. The company said that from the third quarter of 2014 Brazilian customers will be able to buy vehicles from the two Infiniti Centers in Sao Paulo and Rio de Janeiro.
Infiniti has opened until now Centers in 47 countries all over the world, all designed according to the Infiniti Retail Environment Design Initiative concept. Each Infiniti center has a spacious and luxurious lobby-lounge-gallery-concept, which offers and elegant and relaxing feel. Initially the automaker will offer the distinctive Infiniti FX sport crossover, an all-new sports sedan to be launched soon and the versatile 7-seater luxury crossover JX.
“As part of Infiniti’s worldwide expansion, Brazil is a logical addition to our footprint for premium car owners,” said Johan de Nysschen, President of Infiniti. “By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market.”
Infiniti’s announcement came only a month after Honda presented its plans to introduce its Acura luxury brand to the Brazilian market from 2015. Other automaker targeting Brazil’s luxury car market is BMW, which plans to invest €200 million to build a plant in the country, which will manufacture 30,000 vehicles annually.
by Ana Cezara Savin
) - Monday, November 26th, 2012 - filed under Industry
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