Infiniti prices the Q50 3.0t from $39,900 in bid to rival the German powerhouses image

The Japanese premium automaker is landing a sweet deal for upscale buyers that don’t look into the badge too much – its Q50 3.0t is about 60 hp more powerful than its direct German competitors at the same price.

Infiniti expects the biggest sales volume contributor of the Q50 range in the US to be the model equipped with the 3.0-liter biturbo V6 with 300 horsepower and 295 pound-feet of torque. This is why they priced it very competitively, with the ear-wheel drive Q50 3.0t Premium going from $39,900 (plus $905 destination on all trims). Go for the all wheel drive version and the pricing surges to $41,900. For even more sportiness, the Q50 Sport will have the V6 mated to Direct Adaptive Steering, driver-selectable Dynamic Digital Suspension settings, 19-inch wheels, bigger brakes, seats, aluminum pedal trim, and magnesium paddle shifters. You can hook that up for $43,900 in the standard RWD guise, while the AWD takes the toll to $45,900.

2016 Infiniti Q50

The Q50 3.0t reveals the main competitors for Infiniti are the BMW 3 Series and the Mercedes Benz C Class. For example, the biturbo engine has 300 hp against the 241-hp Mercedes C300 and is 950 dollars more. It’s also $1,550 more than a 240-hp BMW 328i. Still, if you go from the Q50 2.0t, which is $33,950 you’ll find the upgrade a little steep maybe – as the smallest difference is of around $6,000. And the latter can be had in two power levels – 208 and 258 hp, putting it on par with the competitors in terms of power levels but making it way more inexpensive.