/ Industry, Infiniti, News / Infiniti seeks record sales in 2014

Infiniti seeks record sales in 2014

Linked In Share
Infiniti seeks record sales in 2014

Nissan’s luxury arm, Infiniti, is aiming to achieve new record sales for the fiscal year, especially buoyed by the demand recorded in the world’s largest auto market, China.

During an interview in Hong Kong, Johan de Nysschen, Infiniti’s president, said the brand’s worldwide sales are forecasted to grow at least 10% in 2014, reaching around 200,000 units. China should register most of the rise, with the executive saying the Asian country’s sales should gain at least 75% this year, to north of 30,000 cars.

“We are targeting what we call the young-minded premium consumers,” said de Nysschen. “We really are forward focused. It’s a long-term approach to the business.”

“They know they are not at the center stage when it comes to the middle-aged premium buyers, so have decided to make a long-term investment in the young,” said Zhu Bin, a Shanghai-based analyst at researcher LMC Automotive. “That’s probably the wisest approach.”

According to Andy Palmer, the company’s chief planning officer, Infiniti is slated to start production of the long-wheelbase versions of the Q50 sedan and QX50 crossover – especially developed for the Chinese customers – sometimes this year at Nissan’s Xiangyang facility, while the Q30 compact car would probably be next in line for production.

Via Bloomberg

by Aurel Niculescu (my Google+) - Friday, May 23rd, 2014 - filed under Industry, Infiniti, News. Image credit: .
Linked In Share
Related Articles
2014 Forecast growth sales


Discuss: Infiniti seeks record sales in 2014

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

[VIDEO] EVO drives the Ferrari F40 in the Alps
[VIDEO] EVO drives the Ferrari F40 in the AlpsA new video with the impressive Ferrari F40 is showing the supercar being driven in the Alps by EVO. Ferrari fans out there, ...
Toyota’s safety monitored by former US Attorney
Toyota’s safety monitored by former US AttorneyDavid Kelley, a former US Attorney, has been named as Toyota's government supervisor, tasked to monitor the Japanese ...
[VIDEO] Infiniti Q50 Eau Rouge arrives in Forza Motorsport 5
[VIDEO] Infiniti Q50 Eau Rouge arrives in Forza Motorsport 5Xbox One gamers will be glad to find out that there is now new download content available in the Forza Motorsport 5, which is ...
2015 BMW X6 online configurator introduced
2015 BMW X6 online configurator introducedThe online configurator for the new generation of the BMW X6 has been recently introduced by the car manufacturer. If the new ...
[VIDEO] Mercedes-Benz G63 AMG 6×6 scares supercars during track day
[VIDEO] Mercedes-Benz G63 AMG 6×6 scares supercars during track dayA Mercedes-Benz G63 AMG 6x6 has been recently spotted on a circuit, during a track day, where it managed to scare the heck out of ...
US: which is the best city car?
US: which is the best city car?Contrary to popular belief, living in a big urban area doesn’t necessarily rule out the necessity of a car. Statement to that ...
Audi S3 configurator goes live
Audi S3 configurator goes liveAudi has introduced the online configurator for the premium pocket rocket S3, as the model in question has a base starting price ...
China: car dealers applaud regulators investigation
China: car dealers applaud regulators investigationThe anti-monopoly investigation started by China’s National Development and Reform Commission (NDRC), has prompted seven global ...
Recall roundup: Mitsubishi vehicles in Australia
Recall roundup: Mitsubishi vehicles in AustraliaMitsubishi has recently announced a recall for several vehicles across Australia, because of a defect with the circuit board in ...
[VIDEO] Ferrari California T gets driven by Autocar
[VIDEO] Ferrari California T gets driven by AutocarFerrari’s newest grand tourer, the California T, has been recently driven by Autocar, so if you want to find out what its ups ...
US: gas prices continue to decline
US: gas prices continue to declineEven as international conflicts in petrol reach regions like Iraq or Ukraine rage on, the US gas price trend is towards a ...
2015 Holden Trax gets priced in Australia
2015 Holden Trax gets priced in AustraliaHolden has recently announced the official price list for the 2015 Trax in Australia, where the cheapest version is now available ...
[VIDEO] Smart ForTwo Electric Drive ad is viral
[VIDEO] Smart ForTwo Electric Drive ad is viralA new ad released by Smart, for its ForTwo Electric Drive, has become viral, as the model in question is being placed against ...
GM satisfied with European turnaround pace
GM satisfied with European turnaround paceThe No. 1 US automaker has decided that major transformations are in order for its European business to finally cut years of ...
Recall roundup: Three different recalls for Hyundai
Recall roundup: Three different recalls for HyundaiHyundai has recently issued no less than three recalls which are affecting 419,000 of its vehicles because of three different ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

2015 volkswagen touareg 1
2015 volkswagen jetta facelift 1
2015 volvo xc90 1
2015 hyundai i20 1
mclaren 650s sprint 1
2015 Cadillac Escalade Platinum 1
2015 nissan 370z nismo 1
Jaguar_LWE_Build01
jebel-hafeet-mountain-road
dacia duster pickup prototype 1
2015-Nissan-370Z-NISMO-1
renault fluence rs 2

More automotive from inautonews
A new video with the impressive Ferrari F40 is showing the supercar being driven in the Alps by EVO. Ferrari fans out there, gather around, get some popcorn and headphones, plug them in, put them on your years and enjoy the five posted below, which is showing EVO taking the impressive F40 for a ...
read more
Inautonews Editors Section
Top 10 Ferrari F1 drivers. Pos. 8 Froilan Gonzalez
Top 10 Ferrari F1 drivers. Pos. 8 Froilan GonzalezIn the shadows of Ascari and Fangio lies a giant. With a mobster like allure, powerful as a wrestler and fast as hell, he is the man who broke the ...
TOP 10 FERRARI F1 DRIVERS 9. JUAN MANUEL FANGIO
TOP 10 FERRARI F1 DRIVERS 9. JUAN MANUEL FANGIOOf course he will be several places higher on any list of all time greats. But not in Ferrari terms. Fangio didn’t care too much for the Scuderia ...
Top 10 Ferrari drivers: 10. Nigel Mansell
Top 10 Ferrari drivers: 10. Nigel MansellThe English bloke won the Italian tifossi through his sheer determination, total attack power and courage. He lacked the charisma, although he was ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Mitsubishi vehicles in AustraliaMitsubishi has recently announced a recall for several vehicles across Australia, because of a ... Recall roundup: Three different recalls for HyundaiHyundai has recently issued no less than three recalls which are affecting 419,000 of its vehicles ...
Safety Section