Nissan’s luxury arm, Infiniti, is aiming to achieve new record sales for the fiscal year, especially buoyed by the demand recorded in the world’s largest auto market, China.

During an interview in Hong Kong, Johan de Nysschen, Infiniti’s president, said the brand’s worldwide sales are forecasted to grow at least 10% in 2014, reaching around 200,000 units. China should register most of the rise, with the executive saying the Asian country’s sales should gain at least 75% this year, to north of 30,000 cars.

“We are targeting what we call the young-minded premium consumers,” said de Nysschen. “We really are forward focused. It’s a long-term approach to the business.”

“They know they are not at the center stage when it comes to the middle-aged premium buyers, so have decided to make a long-term investment in the young,” said Zhu Bin, a Shanghai-based analyst at researcher LMC Automotive. “That’s probably the wisest approach.”

According to Andy Palmer, the company’s chief planning officer, Infiniti is slated to start production of the long-wheelbase versions of the Q50 sedan and QX50 crossover – especially developed for the Chinese customers – sometimes this year at Nissan’s Xiangyang facility, while the Q30 compact car would probably be next in line for production.

Via Bloomberg


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