Infiniti targets Chinese market with new Hong Kong HQ image

Nissan’s upscale Infiniti brand unveiled its new global headquarters in Hong Kong as it looks to increase car sales in China.

Nissan Motor Co. President and CEO Carlos Ghosn dotted the eyes on traditional Chinese lion dancers at a ribbon cutting ceremony for the new office.

Infiniti is the first carmaker to base itself in Hong Kong, a semi-autonomous region of China better known for its banking prowess and stock market.

Nissan is counting on China to help drive growth and challenge Volkswagen AG (VOW)’s Audi, Daimler AG (DAI)’s Mercedes-Benz and Bayerische Motoren Werke AG. Ghosn plans to more than triple Infiniti sales to 500,000 units in five years to raise its share of the global luxury car market share to 10 percent.

“Obviously, because of the importance of China for us and the growth in China, we ended up going to Hong Kong, but there were many other locations being considered and there has been a lot of debate,” said Mr. Ghosn.

Ghosn said in addition to China, the company is also looking the localizing the production of its Infiniti brand in other countries. Cars under the brand are now mainly manufactured at plants in the Tochigi and Fukuoka prefectures in Japan.