Nissan’s luxury brand Infiniti is planning to launch a new model in 2014 which will be a direct rival for the BMW 1-Series and the Audi A3.
According to the car manufacturer, the upcoming model will be manufactured at the Graz plant in Austria after Infiniti has signed an agreement earlier this week with Magna Steyr. The future Infiniti model, which doesn’t have an official name just yet, will be very important for the brand’s evolution on the Old Continent.
“This new vehicle represents a significant opportunity for the Infiniti brand to reach new consumers and grow in key markets such as Western Europe. We are pleased to be working with Magna Steyr to realize this important product”, said the company’s boss, Andy Palmer, according to carscoop.blogspot.com.
The Infiniti official didn’t say anything more about the upcoming model except the fact that the Etherea concept, which was officially presented to the public at the Geneva Motor Show last year, will be a preview for it. As a quick reminder, the Infiniti Etherea concept car is a front-wheel drive compact five-door hatchback, which is powered by a 2.5 liter four-cylinder petrol engine, developing 241 BHP, with 33 BHP coming from the lithium-ion battery-powered electric motor.