In a move more common for an emerging markets automaker rather than the premium one, in US the older G37 sedan will continue to be produced next to the new premium Q50.
Infiniti reports that G37 will continue its sales tour in the US through a revised model line-up until model year 2015 alongside the all-new Infiniti Q50. Base Manufacturer’s Suggested Retail Prices (M.S.R.P.) are being repositioned to reflect the product hierarchy with the higher content 2014 Infiniti Q50 – which will go on sale this week at Infiniti retailers US wide.
“The introduction of the Q50 with its distinctive design, engaging performance, world’s first technologies and unmatched levels of connectivity and personalization, enables us to pursue a two-pronged strategy, said Infiniti Americas Vice President Ben Poore. “It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs.”
Two models of the Infiniti G37 Sedan will continue to be produced, the G37 Sedan Journey and G37 Sedan AWD. Also, only two options will be available, the Premium and Navigation Packages.