Intel Chips for Nissan Vehicle Entertainment Systems image

Beginning with 2013 Nissan will use Intel Corp. microprocessors for in-car information and entertainment systems.

An Infiniti LE concept car, which includes a dual-screen display powered by Intel’s Atom chip, was unveiled at the New York International Auto Show. Intel Chief Executive Officer Paul Otellini thinks that the auto industry is an opportunity to diversify beyond the personal computer business, which now represents 90% of revenue.

“It’s very clear that the industry is in the middle of this very significant transition to bring much richer connectivity into the vehicle,” said Ton Steenman, vice president of Intel’s intelligent systems group, in the statement. “We are beyond the pivot point of this becoming a significant business.”

Nissan plans to separate the electronics that control the engine and brakes from the in-vehicle information systems and also to find a better way for cars to work with personal electronic devices, such as mobile phones, and connect with services provided by remote computers over the Internet.

“We spend about four years developing a car and it lasts in the market about six years with a minor change in the middle,” Palmer said. “That has been OK for the last 80 years, but consumer electronics and smartphones are moving at a much faster cycle.”