Investindustrial plans to sell Ducati image

After 86 year, Investindustrial which is backed by the Bonomi family plans to sell the motorbike brand for up to 1 billion pounds ($1.6 billion), Reuters reports.

Bonomi revealed that several strategic suitors in Asia, Europe and the US had expressed an interest in Ducati. It is understood that potential bidders for the 86-year-old manufacturer of high-end motorcycles could include BMW and Volkswagen and Indian motorcycle group Mahindra.

“Ducati is now a perfect company but the further growth it requires needs the support of a world-class industrial partner,” Andrea Bonomi, Investindustrial’s chairman – and a Ducati driver as well as speedboat owner – told the Financial Times.

“This year, we will work towards that partner.”

In the United States, the motorcycle maker announced sales growth of 43 percent compared to 2010 and a record market share in all of it’s territories: US, Canada and Mexico. This result established North America as Ducati’s number one market for the first time ever.

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946.

Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

The company competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship.