The lines between automotive segments have been blurred beyond recognition in recent years, and this statement is especially true when it comes to luxury and mass-market models.
Just think about these two examples: Europe’s second largest automaker PSA Peugeot Citroen a few years ago launched the Citroen DS – a lineup of cars that blend French allure with premium pricing and options. And they were successfully enough to make it into its own brand now. More recently Ford has come up with Vignale, a series that is based on existing mass-market models but again touches the heart and wallet of more affluent customers.
And in the US, the gray area between let’s say a Nissan Versa and a Bentley Mulsanne is very well covered by… the best-selling vehicle for 32 years and best-selling pickup for 43 years. Yes, it’s the F-150 – which can take you in the mountains to an oil pipe or on the construction site and then gear up in time for Saturday night Opera – in Italian.
That’s because today you have a vast array of high-tech add-ons – from collision avoidance systems to 3D sound systems – complementing the usual upgrades such as leather and heated seats. In terms of creature comforts, the F-150 definitely gives the rider anything a luxury car could, next to the usual pickup amenities, such as a tailgate step or tonneau cover. If you think the souped-up F-150 won’t match them in price, guess again – it can go up from around $25,000 to $60,000 and beyond.
Via Business Insider