The Cupertino-based technology giant, arguably the most valuable company in the world, has opted to bring into its ranks yet another major automotive executive.
Apple has recently hired Doug Betts, an auto manufacturing executive that worked for Fiat Chrysler Automobiles NV, according to a recent report from the Wall Street Journal. That could fall in line with the year’s troubling reports that Apple was mulling an entry into the automotive industry field by way of designing its own electric car, potentially with autonomous features – though the company has been mum on the subject for months. The hiring of Betts will surely entice speculators further, potentially because he has a large expertise in the field of automotive manufacturing, not just sales – so the company would have a hard time playing the CarPlay angle – their integrated system that takes the iOS operating system to any vehicle’s built-in dashboard.
Betts has been an insider of the auto industry for almost three decades, working for such names as Michelin, Toyota, and Fiat Chrysler most recently, and the report cited his own LinkedIn profile page, where his title is now of “Operations – Apple Inc.” The reports covering Apple’s approaching foray into the field of automotive creation have said there are hundreds of employees working on the secret “Titan” project, which could deliver an electric car bearing Apple’s well-known logo. The reported deadline is also very close, with the rumors putting the first Apple car – which could be manufactured by a production partner (much like iPads and Iphones are produced in China) as early as 2020.
Via Business Insider