Is the U.S. car culture in deep dilemma due to digital revolution? image

We use to say, “Internet is blessing of God”. The same is not experience of the giants of Music industry, airlines and media industry. It is quite stunning news that evens the automotive industry is facing the same problem of havoc by internets.

Its 15 years that the digital revolution has been running on the minds and hearts of automobile lovers in U.S. But, these days the American youth is becoming less participatory with the people driving the cars as the people above 30s are growing highly compare to fewer than 30s. Many of the reasons could make the point but still the insurance, gasoline, retail and advertisements are considered as the ruling causes.

This fact is supported by the numbers of U.S. driving license holders which shows that in 1978; nearly half of the 16-year-olds and three-quarters of 17-year-olds had their driver’s licenses, as per the sources from Department of Transportation data. But, shockingly enough in the year of 2008, only 31 percent of 16-year-olds and 49 percent of 17-year-olds had licenses. Huge decline is seen in the figures and numbers of ten age license holder since 1998. Even if we consider the tightening restrictions of state regarding to the minimum age for driving license, there is still big downfall in the trend of 18-20 years age group license holders.

Not only the drivers and driving license but also the share of automobile driven by the age groups of 21-30 in the U.S. has fallen deeply from 20.8 percent in 1995 to mere 13.7 percent in 2009. This embarrassing data are issued by the Federal Highway Administration’s National Household Travel Survey.

According to one of the experts of this field William Draves, who is President of Lern (counseling firm) and also the co-author of Nine Shift that the digital age is reshaping the U.S, and has deeper impacts in the youths. The theory of digital media and technology of William Draves suggests that according to youths, the public transportation is becoming more and more relevant then the cars. The reason behind this is that while driving, the working on laptop or watching TV is illegal but in the public transport they are quite possible in case of availability of wireless circumstances. Also the environment reasons are convincing them to avoid personal use of cars and switching on to the public transports.

Even the Ford Motor Company is agreed to this rally of the U.S. youths towards public transportation for saving their valuable hours that are not used properly in the personal cars. So, the experts and many of the officials are of the belief that the digital technology is ruining the automobile industries from the youth buying. Are you agreed? Share with us.