While numerous automakers are involved in the fight to secure a portion of the upcoming driverless vehicle sector, the battle is also taking place between unconventional peers – such as Google and Mobileye, an Israeli startup that gathered one billion dollars in the US in 2014 during its IPO.
Mobileye NV already has on-board chips and software that will allow anyone to check email or read the news while the car negotiates at highway speeds the traffic – consumers should get the first taste of the action this year, though Ziv Aviram, the chief executive officer, declined to say which automaker will use them. He just added that other three carmakers are scheduling the features in the upcoming two years, with nine others following later on. His company plans are in stark contrast to the approach used by Google, which aims to sweep the entire auto industry in one dramatic jump to direct, full autonomous driving. “We believe in 20 years, the world will be free of accidents,” comments Aviram. “The pace will be according to what risk the automakers are willing to take.” Google’s revolutionary approach relies on its fleet of driverless vehicles that have already clocked more than one million miles and may be available to consumers as early as 2019.
Google uses cars that self-navigate largely based on the massive amounts of stored data about the streets they roam, but Mobileye in turn has an approach that closely mimics our human interpretation of the world, according to a presentation that Mobileye co-founder Amnon Shashua showed at the 2015 Deutsche Bank Global Auto Industry Conference. The company makes money by delivering driver assistance technology and systems that are used as the bricks laying the path towards the fully autonomous future.