Isuzu sold 2,762 pickups in the UK last year, accounting for an increase of 13.6 percent over 2011.
The Japanese carmaker saw its best half-year sales performance in the company’s UK history thanks to the arrival of the all-new Isuzu D-Max.
During the second half of 2012, Isuzu sold 2,028 units of the D-Max across the UK, an increase of 89.7 percent over the same period in 2011. This performance drove Isuze to second place in the pickup sales charts for the period. The brand also ranked first in non-fleet sales of pickups in the same period.
Isuzu’s record-breaking year contributed to the UK being the company’s number one market in Europe during 2012 and represented the third consecutive year of growth for the company.
“The Isuzu D-Max is a compelling proposition for fleet and private buyers alike and the 2012 sales figures reflects strong and consistent demand. Our performance is all the more impressive when you consider that Isuzu only introduced the single and extended cab variants to the D-Max range in November,” said William Brown, General Manager at Isuzu UK.
He added that Isuzu UK anticipates further sales growth in 2013 as the full range will be available.