After a 30-year absence, Fiat is coming back to the US! The first model that will be sold in the US will be the little Fiat500.
Chrysler today hosted about 400 Chrysler Group dealers to outline the requirements to become a Fiat dealer in the United States.
According to the automaker, dealers left today’s meeting armed with the information needed to submit a competitive proposal for a Fiat franchise. Dealers have been asked to submit their proposals by Sept. 22.
“The Fiat brand offers our dealers the opportunity to be part of a unique experience, ” said Laura Soave, Head of Fiat Brand North America. “Our dealers will be able to interact with a group of individuals that are not part of their current customer base. These are individuals interested in Italian automotive design coupled with fuel efficient technology. Our dealers will be the key point of contact with our customers, and thereby, a crucial part of the success of the Fiat brand.”
The Italian automaker plans to rise its dealer network to 225 – 250 dealers until 2012 on almost 165 locations. Fiat and Chrysler are aiming to sell 50,000 units of Fiat 500 in the first year of availability in the US market. However, Marchionne said last week that Alfa Romeo might be sold in the same showrooms as Fiat cars – and it will!
“We have determined the areas of the country where they can succeed and grow,” Peter Grady, Chrysler’s vice president of network development and fleet, said in the statement.
The new Fiat retail network will begin selling the U.S. version of the Fiat 500 late this year, and the Fiat 500 Cabrio model in 2011. The Fiat 500 will be built in Toluca, Mexico.
For US, the fiat 500 will be equipped with Fiat’s 1.4-liter, in-line four-cylinder Fully Integrated Robotized Engine (FIRE) featuring the MultiAir system. The engine is manufactured in the United States.