British luxury brands Jaguar and Land Rover announced their absence from January Auto Show from Detroit, preferring to participate at New Delhi Auto Expo which takes part in the same period as the American International Auto Show.
Stuart Schorr, JLR’s Vice President of Communications and Public Affairs, stated:
Jaguar Land Rover recognizes the Detroit Show is a world class exhibition, but for 2012 we will not exhibit there. This decision was driven by the fact that since our newest concept vehicles were featured at the Frankfurt show and will be featured at the upcoming Los Angeles Show, we decided to show them next in the Delhi Show in January as part of our effort to build our brands in this growing market. Therefore, without anything new to show in Detroit this year, we felt it most efficient to not participate in the show.
This decision makes sense not only due to the need of an efficient marketing budgeting, but also as a confirmation of the growing importance that India is starting to have on the world’s auto market. In 2008, Tata Motors purchased the brands from the Ford Motor Company.
Seems like this may be the beginning of Detroit Auto Show’s retirements, as one week ago Suzuki also announced that it won’t participate at the Cobo Hill January Auto Show.