It is not all about pure output numbers anymore, says AMG chief image

Mercedes’ AMG division has recently changed its approach, aiming to grab more customers by offering a wider range of super-performance models.

It has not been so long since the high performance division of Mercedes-Benz was focusing only on the automaker’s flagship models to transform them into some extreme-cars packed with 500+ horsepower. But times have changed and Mercedes has brought a wide variety of shapes for every taste, forcing AMG to adapt and to change its tuning approach. “It’s not necessary to only identify a performance brand by its power output,” unit’s CEO Tobias Moers said during the 2016 New York International Auto Show. There are now more customers to please and AMG has to lure them not only with high performance figures, but also with features such as affordability and proper driving dynamics. This is why models such as A45 or GLA 45 have the AMG tag on their tail now.

The division fitting the all-wheel-drive system as standard on all AMGs also means bringing the handling precision to the next level, he explained, adding that “it is up to us to define the future of performance.” But this future will definitely not bring any diesels into the picture, according to the CEO, as this technology has nothing to do with the idea of high performance.

AMG’s latest creations were just introduced during the New York show, through the E 43 and GLC 43 models, both packing under the same biturbo 3.0-liter V6 engine which delivers 362 horsepower for the SUV and 396 horsepower for the tuned mid-sized salon. The C63 Cabriolet AMG was ready to be admired at the event as well, with its up to 503 hp 4.0-liter V8 engine.

Via The Detroit Bureau