Italy: union says Maserati lowering production due to slowing demand image

According to a union collaborating with the automaker, Fiat Chrysler Automobiles’ luxury unit Maserati is winding down the production levels for the brand’s premium cars as deliveries slow following last year’s record levels.

Union official Federico Bellono, the CGIL union leader in Turin, said that FCA’s Grugliasco factory near the city has dropped two of the 12 shifts – the plant is tasked with the production of the company’s best-selling Maserati Ghibli and Quattroporte sport sedans. “Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July,” commented the union official. “The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year.” The assembly facility currently has around 2,800 workers.

Last year, the luxury brand’s global sales skyrocketed 137 percent to 36,448 units, with the entry-level Ghibli reaching 23,500 deliveries and the more luxurious Quattroporte standing at 9,500 vehicles. The GranTurismo and GranCabrio had sales of 3,500 autos. According to figures from the Automotive News Data Center, the largest single market for Maserati was the US – also the world’s largest market for the luxury segment – with deliveries jumping 172 percent to 12,943 autos. Even FCA chief executive Sergio Marchionne hinted at a reduced sales level for Maserati in 2015, commenting on the sidelines of the recently concluded Geneva motor show that both the Ghibli and Quattroporte will not be able to keep up the level of growth seen in 2014. The brand plans to further expand sales by stretching its car range to six models by 2018 and eventually topping annual deliveries of 75,000 units.

Via Automotive News Europe