It’s official: Maybach is dead – Mercedes-Benz confirms it image

The German based automaker Mercedes-Benz has recently announced that the Maybach brand will be discontinued for the 2013 model year.

After Daimler AG has decided to axe Maybach back in November 2011 putting an end to months of speculation, the brand is being placed into the spotlights once again, this time by Mercedes-Benz, who has recently announced its official plans it because of its colossal failure. Mercedes-Benz has announced today (14th of August 2012) that it has no plans to continue the assembly of Maybach vehicles for the 2013 model year. The announcement has been made by using a “weird” press release where all of the Mercedes-Benz vehicles prices were announced and on the Maybach lineup “discontinued” was written besides it.

As a quick reminder, Maybach Motorenbau GmbH is a German luxury carmaker which was founded back in 1909 by Wilhelm Maybach and his son. The Maybach is based in Stuttgart, Germany, and it’s currently owned by Daimler AG who has announced back in November 2011 that it will cease the brand production by 2013. This decision has been taken almost a decade after Maybach has tried to become a profitable rival to Rolls-Royce and Bentley. The Maybach models will be replaced by new and more luxurious models from Mercedes-Benz.