Mercedes-Benz has officially announced its plans to put a pickup truck into production by the end of the decade.
The German brand is getting ready to expand its lineup and this will include the addition of a pickup truck, for the first time ever. The announcement has been made by the company in a press release which is stating that the midsize pickup truck segment is going through a transformation and it is looking very promising. The brand new vehicle will be aimed towards markets which will include Europe, Australia, South America and Africa.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets. We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value”, said Dieter Zetsche, the chairman of the board of management Daimler AG and head of Mercedes-Benz Cars Division.
The transformation of the midsize pickup truck segment worldwide is seen similar to the luxury SUV M-Class introduction and success seems to be guaranteed by Mercedes-Benz. The pickup truck will be developed by Mercedes-Benz Vans and this will be the first pickup to be developed by a premium manufacturer. The model in question is expected to be introduced on the market by the end of 2020 but details such as the platform used, the engine lineup and so on are limited for the moment. Chances are Mercedes will create a concept car in the next few years, to offer a preview of the production model.