Jaguar and Land Rover to merge dealerships in the U.S. image

Jaguar and Land Rover dealers in the United States will be sharing sales facilities in the future, JLR North America president said.

Jaguar Land Rover North America president Andy Goss told Edmunds that forty-five percent of people who own a Jaguar own an SUV, hence the consolidation of Jaguar and Land Rover dealerships around the U.S. Goss added that this move would also expose Jaguar owners to the Land Rover brand at the dealer level and vice versa. As a consequence, the 245 Jaguar and Land Rover dealerships will merge into 200, the same number of JRL franchises in the U.S.

In early October, a new Jaguar Land Rover Center opened in Paramus, New Jersey, merging two local dealers into one 68,000-square-foot facility. Goss said 20 more dealerships will unite soon. “It’s critical that our dealer network also look to the future with modern facilities that have the proper footprint and quality experience to present these two growing luxury brands,” Goss told the Inside Line.

At the LA auto show, the 2014 Jaguar XFR-S makes its world debut, alongside the 2014 Jaguar F-Type and 2013 Land Rover Range Rover, both making their U.S. debut. JLR North America sales are up 13 percent year to date through October.