Tata Motors announced that its Jaguar and Land Rover luxury brands will not attend the next month’s Detroit auto show as the venue clashes with India’s Auto Expo show.
It will be the first time the two British brands will skip the largest auto show in the U.S., which will take place between January 9 and 22. Tata Motors, which bought Jaguar and Land Rover in 2008 from Ford, said its brands will miss Detroit because it conflicts with the New Delhi exhibition (January 7-11).
A Jaguar Land Rover spokesman stressed that India is a fast-growing market. He added that the two brands have showcased their latest concepts, the Jaguar C-X16 and Land Rover DC100, at the recent Frankfurt and Los Angeles shows. Asked what will happen if the Range Rover Evoque SUV wins the 2012 North American truck of the year award, for which it is nominated, the spokesman said JLR’s U.S. executives will be present at the Detroit show just in case the car wins the trophy.
The United States is the second biggest market for Jaguar and Land Rover after the United Kingdom. China is the third market for the two brands, but JLR officials expect it to become the most important market in the following years.