According to Andy Goss, Jaguar Land Rover’s global sales boss, the premium British automaker Jaguar – now under patronage from India’s Tata Motors – is getting ready to chase down the top-selling German trio.
BMW, Audi and Mercedes-Benz have been for years out of reach on a global level from other pursuing luxury automakers, but as the markets and automakers globalize more and more, “tier two” carmakers such as Jaguar Land Rover, Lexus or Infiniti mature and start chasing the German success. For Jaguar, the years of feeble sales stemming from a very old product lineup are finally over, with the automaker now feeling strong for 2015 on the expected success of its new XE midsize sedan and updated large premium XF. According to Goss, the company has invested heavily and we should expect a faster model cadence from now on, beginning with the arrival of the new XE – a competitor for BMW’s 3 Series, Audi’s A4 range and the Mercedes-Benz C-Class.
Overall, Jaguar Land Rover aims to double vehicle sales to 850,000 units by 2020 and Goss says that even though Jaguars’ won’t account for 50% of the total, the brand has now the potential to grow massively – surging from 70,000-80,000 vehicles per year. Additionally, the company is strategizing a deeper and complex transformation from a retail-focused brand to a Jaguar that can challenge others in the corporate market – their final goal is to have the same share in both markets. More so, with SUVs and crossovers all the rage this days, the company will move to challenge the established luxury brands in that area as well, with the timely arrival of Jaguar’s first crossovers that could lure customers from the German trio.
Via Automotive News Europe