Although in 2011 Jaguar declared that it is considering building a SUV, recently Jaguar’s design director Ian Callum said the company is not producing a SUV.
“An SUV is too utilitarian-like for Jaguar, but maybe there are some grey areas in between we could investigate,” he said.
Jaguar is the only luxury brand that is not taking into consideration building a SUV, while BMW, Mercedes-Benz, Lexus and Audi have no problem developing such a car. At this year Geneva Motor Show, Jaguar’s head of design, Ian Callum, said that building an SUV is not anywhere on the company’s radar.
“I don’t think I’ll ever [design] an SUV in my job,” Callum said.”I can categorically say that an SUV as such is out of the question. We have a sister company [Land Rover] that produces the best SUVs in the world. “An SUV is too utilitarian-like for Jaguar, but maybe there are some grey areas in between we could investigate.”
The company’s design and product planning teams are busy working on future models as it continues its product upgrading, along with sister company Land Rover, under the stewardship of Indian conglomerate Tata.