Jaguar Land Rover eyes Saudi as next area for expansion image

Saudi Arabia could be the next operating or even assembly base for Jaguar Land Rover as the company goes from strength to strength.

The company is already building vehicles in India, home of parent company Tata, and its new factory in China is scheduled to come on line towards the end of next year and only this week came the announcement of a new plant in Brazil.

Chief executive Ralf Speth told members of the Fleet Street Motoring Group that following a record breaking 2013, the company is looking forward to further volume expansion and gaining a global operational footprint.

Key to this is transforming the business from a UK-centric one to a global business with a new operational footprint. That means concentrating on its key markets including Saudi Arabia.

The Kingdom is known to be keen to establish an automotive industry and it is an important market for Jaguar and Land Rover vehicles.

Once the new factory in China comes on stream JLR plans to sell 100,000 vehicles annually from next year, up from around 80,000 this year. Speth said that this was an important step in becoming a global business rather than a UK business which sells cars overseas.

He added that there has been no slow down in support from JLR’s Indian owner since boss Rata Tata stood down at the end of last year. “(new Tata chief) Cyrus Mistry has continued to give us the full support we had from Ratan Tata. He believes in our business and is very involved in it.”