Jaguar Land Rover named as its new manufacturing director, BMW production expert Wolfgang Stadler.
Wolfgang Stadler, 55, will replace Paul Cope, who will retire by the end of 2013 after serving Jaguar Land Rover and Ford for the past 37 years. Until September 30th when Cope will retire, Stadler will serve as head of BMW’s plant in Dingolfing, Germany, where the car maker manufactures the 5-, 6- and 7-series model lines.
Stadler has joined BMW 30 years ago, serving as managing director of BMW South Africa until 2005 when he replaced Ian Robertson as the company’s head of sales and marketing. In the new position Stadler will report to JLR CEO Ralf Speth, who is confident that Stadler’s experience will help the car maker increase profitability and sustainability.
Jaguar Land Rover plans to reach global sales of 750,000 units and even 1 million units until the end of this decade. Last year the automaker sold 357,773 vehicles, an increase of 30% from 2011.
“Reaching 1 million sales will place us with the world’s other leading automotive luxury brands,” Lindsay Duffield, president of Jaguar Land Rover Canada, said at the TLS Automotive Customer Centricity Summit in Marina del Rey, California on Tuesday. “It is ambitious, but rightfully so.”