Jaguar Land Rover opens a new technical centre image

This week, JLR’s Special Vehicle Operations division has inaugurated in the UK a new centre inspired be a Formula 1 engineering site.

Through its Special Vehicle Operations (SVO) unit, Jaguar Land Rover is chasing the same success as Mercedes’ AMG division, by offering high-performance customizable models and also taking care of special one-of the-kind projects. Among its latest creations, there are cars such as Range Rover Sport SVR, Range Rover SVAutobiography and Jaguar F-Type SVR. SVO has officially opened its new Technical Centre in the heart of the British Midlands. Located near Coventry, the 20-million-pound facility (25.9 million dollars) will be the unit’s headquarters and will house manufacturing, paint, technical and customer commissioning and presentation zones inside the a 20,000m2 site.

“The new Special Vehicle Operations Technical Centre is a major step forward in meeting the desires of our most discerning customers,” John Edwards, SVO head, said. “It is very modern facility, inspired by a Formula 1 engineering centre.”

JLR’ specialist division was created in June 2014 and the company expects demand for its products to continue to grow. In future, the brand said customers would be able to visit the centre’s Bespoke Commissioning Suite by invitation, where they would explore the countless range of possibilities for creating and customising their own model, while a member of the Jaguar or Land Rover design team would be on hand to assist the customer in the commissioning process.