Jaguar Land Rover, the UK premium brand, posted its best ever January retail sales of 46,016 units, up 24 percent over a year earlier.
After finishing 2015 with its best full year global sales ever, Jaguar Land Rover said that 2016 also started on a hefty upward trend. Retail sales for the first month of the year were up across all regions, the British brand reported, with 65 percent in Europe, 36 percent in the UK, 9 percent in North America, and 5 percent in China. Europe and the UK retailed almost 20,000 vehicles in January alone, driven by solid sales of the XE and the Discovery Sport. “Similarly, in China market response to the locally-produced Discovery Sport was very positive with retails of almost 3,000 in its second month of sales,” the company said in a statement.
Marking its best January yet, the Land Rover brand sold 38,075 models during the month, up 20 percent year-on-year. The best-sellers were Range Rover Evoque, accounting for 9,729 vehicles and Discovery Sport, with retails of 9,486 in the month. Demand for the iconic Defender has been very strong in its last month of production, with its best January performance in over a decade. After 68 years of history, the Defender’s era has just ended with the last model rolling off the Solihull, UK, production line on January 29.
The automaker’s other premium marque, Jaguar, has also reported strong sales, delivering its best January performance since 2005. It sold 7,941 vehicles, up 44 percent on the previous year, due to continued solid sales of the XE (3,673 vehicles), JLR said. Europe and the UK were again the best regions for Jaguar, recording last month an impressive year-on-year growth of 131 percent and 184 percent, respectively, while retails in the Overseas region were 22 percent up.