Jaguar Land Rover sales dropped 4 percent in September to 26,461 units, the company’s first monthly drop since July 2011.
The luxury brands’ owner, Tata Motors, previously reported a 13 percent sales increase in August, down from annual increases of about 40 percent in the preceding three months.
The result is a blow for Tata Motors, as Jaguar and Land Rover make up 90 percent of the Indian group’s overall profit. Jaguar Land Rover’s sales growth over the past year was helped by the new Range Rover Evoque compact SUV and success in emerging markets such as China. However, Tata’s domestic business has seen sluggish growth in the same period.
JLR accounted for about 70 percent of Tata Motors’ consolidated revenue in the April-June quarter and around 90 percent of profit. Tata Motors’ overall global vehicle sales were down 4 percent in September year-on-year to 103,656 vehicles, also the first monthly fall since July 2011.
Deliveries of Jaguar cars fell 49 percent to 2,808 units, while Land Rover SUV sales increased 7 percent last month. Tata Motors plans to invest 2 billion pounds ($3.2 billion) in JLR this year to develop new models and expand factories to satisfy rising demand in China and Russia and reduce its dependence on Europe.