Jaguar Land Rover says 50 percent of cars will be electric in 2020 image

The British luxury automaker with Indian parentage is ready to kickstart its own electrified revolution through investments of more than three billion pounds into research and development of green models in the near future.

At the Los Angeles Auto Show Jaguar introduced the exotic and electric I-Pace concept – a model previewing a future Tesla Model X competitor – and now the company has also revealed its entire strategy for the electrified future. By 2020, Jaguar Land Rover wants more than half of all its cars and SUVs to offer an electrified option as well. To allow the focus on more low-emissions vehicles, its U.K powertrain and design center will more than double in the next few years, with the company already investing more than 300 million pounds into electrical engineering, with 20,000 new hires.

“Design leadership, technical innovation and engineering excellence lie at the heart of this responsible business,” said Jaguar Land Rover CEO Dr. Ralf Speth. “We are shaping the future, developing our own approach to autonomy, connectivity and electrification to offer our customers more choice.” The first step has been made through the I-Pace concept, which has a very production ready powertrain. It’s based around a 90-kilowatt-hour battery pack and comes with an estimated range of 220 miles (500 kilometers) on a single charge – the production SUV should arrive in 2018, swiftly followed by sedans and even spots car options.