The British premium automaker, owned by India’s Tata Motors, is mulling record sales this year, hoping it would get global demand to exceed 500,000 vehicles on new model introductions such as the Jaguar XE sedan and Land Rover Discovery Sport.
According to Jaguar Land Rover sales boss Andy Goss, the automaker believes the figure is “sustainable growth” after the UK-based company managed to increase sales last year by 9 percent to 462,678 units – the fifth consecutive year of record-setting deliveries. When the company released the statement containing its sales status for 2014 it added that even as numerous regions were facing turmoil the brands managed to record growth across the globe, with the healthiest demand seen in China. The world’s largest auto market has lifted Jaguar Land Rover registrations by 28 percent to a little above 122,000 autos.
JLR is now expanding its range of models by pledging 3.5 billion pounds ($5.3 billion) in investments for the fiscal year ending through March to add more models as it seeks to join the top German players – BMW, Audi and Mercedes-Benz. The global sales boost should come courtesy of the maker’s newly released models at the Jaguar and Land Rover brands. The first will start sales of the XE midsize sedan, set to rival top-selling models such as the BMW 3 series and Audi A4. The latter is rolling out the new Land Rover Discovery Sport SUV, as it replaces the aging Freelander II SUV and restricting the naming scheme to the Discovery, Range Rover and Defender nomenclature.
Via Automotive News Europe