Jaguar releases two new watches image

Jaguar announced in a press conference it will release two new watches to celebrate the Jaguar E-Type together with the British luxury watchmaker Bremont.

Even if the E-Type celebrated its 50th anniversary in 2011, the car is still a standard of auto beauty, as Enzo Ferrari himself has named it “the most beautiful car ever made”.

Bremont used for a tribute to the British carmaker the dashboard and instrument panel of the vehicle as design inspiration for the looks of the watches, while the steering wheel got used as a motif for the watches’ back cases. The two “pieces of jewelry” will have the Jaguar logo on the front and the Jaguar face in the center of the miniature steering wheel on the rear. Other auto elements displayed on the watches are a tire tread gnarling on the crown and a “red-line quadrant” on the 60-minute counter.

There are two E-Type versions out for sale: the MKI starting at $10,950 and the MK II for sale at a smaller price of $6,550.


Bremont and Jaguar are not at their first collaboration. Jaguar has previously made six unique watches to match a series of six new Lightweight E-Types. Back in 1963 Jaguar assigned 18 chassis numbers for the racing versions of the E-Type – the Lightweight. But only 12 of them were built at the time, leaving six unclaimed chassis numbers which were picked up for production and launched in 2014 at the Pebble Beach Concours d’Elegance.  Every single car had a matching watch and every purchaser of the Jaguar models decided to buy the cars together with the matching watches.

By Gabriela Florea